ALGESAL & JOLUXON Branding
ALGESAL & JOLUXON Branding
ALGESAL & JOLUXON Branding
Year
2021
Year
2021
Year
2021
Type
Branding / Visual design / Package design
Type
Branding / Visual design / Package design
Type
Branding / Visual design / Package design
Timeframe
4 weeks
Timeframe
4 weeks
Timeframe
4 weeks
Overview
Overview
Overview
Two pharmaceutical brands — Joluxon (antacid) and Algesal (pain relief gel) — needed bold visual makeovers to boost shelf presence and better communicate their unique benefits in a highly competitive market.
Two pharmaceutical brands — Joluxon (antacid) and Algesal (pain relief gel) — needed bold visual makeovers to boost shelf presence and better communicate their unique benefits in a highly competitive market.
Two pharmaceutical brands — Joluxon (antacid) and Algesal (pain relief gel) — needed bold visual makeovers to boost shelf presence and better communicate their unique benefits in a highly competitive market.
/01
/01
/01
Challenge
Challenge
Challenge
Both products suffered from outdated packaging and unclear visual messaging. Joluxon lacked impact in pharmacies, while Algesal failed to express its cooling relief feature. The challenge was to modernize both identities without compromising their medical credibility.
Both products suffered from outdated packaging and unclear visual messaging. Joluxon lacked impact in pharmacies, while Algesal failed to express its cooling relief feature. The challenge was to modernize both identities without compromising their medical credibility.
Both products suffered from outdated packaging and unclear visual messaging. Joluxon lacked impact in pharmacies, while Algesal failed to express its cooling relief feature. The challenge was to modernize both identities without compromising their medical credibility.
/02
/02
/02
Approach
Approach
Approach
Both products suffered from outdated packaging and unclear visual messaging. Joluxon lacked impact in pharmacies, while Algesal failed to express its cooling relief feature. The challenge was to modernize both identities without compromising their medical credibility.
Both products suffered from outdated packaging and unclear visual messaging. Joluxon lacked impact in pharmacies, while Algesal failed to express its cooling relief feature. The challenge was to modernize both identities without compromising their medical credibility.
Both products suffered from outdated packaging and unclear visual messaging. Joluxon lacked impact in pharmacies, while Algesal failed to express its cooling relief feature. The challenge was to modernize both identities without compromising their medical credibility.
/03
/03
/03
Results
Results
Results
Joluxon’s redesign led to a 50% increase in sales, while Algesal’s refreshed packaging improved shelf visibility and brand recall. Both brands saw stronger engagement and recognition in their categories.
Joluxon’s redesign led to a 50% increase in sales, while Algesal’s refreshed packaging improved shelf visibility and brand recall. Both brands saw stronger engagement and recognition in their categories.
Joluxon’s redesign led to a 50% increase in sales, while Algesal’s refreshed packaging improved shelf visibility and brand recall. Both brands saw stronger engagement and recognition in their categories.
/04
/04
/04
In pharma branding, clarity is power. When design speaks with precision and emotion, it transforms functional products into trusted solutions.
In pharma branding, clarity is power. When design speaks with precision and emotion, it transforms functional products into trusted solutions.
In pharma branding, clarity is power. When design speaks with precision and emotion, it transforms functional products into trusted solutions.
