EMA BRANDING
EMA BRANDING
EMA BRANDING
Year
2023
Year
2023
Year
2023
Type
Digital / Creative Direction
Type
Digital / Creative Direction
Type
Digital / Creative Direction
Timeframe
12 weeks
Timeframe
12 weeks
Timeframe
12 weeks
Overview
Overview
Overview
The Emirates Medical Association (EMA) sought a refreshed identity that would better reflect its scientific foundation and cultural presence within the UAE’s healthcare sector.
The Emirates Medical Association (EMA) sought a refreshed identity that would better reflect its scientific foundation and cultural presence within the UAE’s healthcare sector.
The Emirates Medical Association (EMA) sought a refreshed identity that would better reflect its scientific foundation and cultural presence within the UAE’s healthcare sector.
/01
/01
/01
Challenge
Challenge
Challenge
The existing logo lacked clarity, symbolism, and relevance — it neither communicated the scientific depth of EMA nor its connection to medical heritage. The challenge was to craft a new emblem that felt modern, meaningful, and instantly recognizable.
The existing logo lacked clarity, symbolism, and relevance — it neither communicated the scientific depth of EMA nor its connection to medical heritage. The challenge was to craft a new emblem that felt modern, meaningful, and instantly recognizable.
The existing logo lacked clarity, symbolism, and relevance — it neither communicated the scientific depth of EMA nor its connection to medical heritage. The challenge was to craft a new emblem that felt modern, meaningful, and instantly recognizable.
/02
/02
/02
Approach
Approach
Approach
The redesigned concept merges a traditional mortar, symbolizing the roots of pharmacy, with a serpent subtly coiled in the form of a DNA strand, uniting classical medical iconography with genetic science. This fusion creates a compact, culturally resonant mark that’s both professional and timeless.
The redesigned concept merges a traditional mortar, symbolizing the roots of pharmacy, with a serpent subtly coiled in the form of a DNA strand, uniting classical medical iconography with genetic science. This fusion creates a compact, culturally resonant mark that’s both professional and timeless.
The redesigned concept merges a traditional mortar, symbolizing the roots of pharmacy, with a serpent subtly coiled in the form of a DNA strand, uniting classical medical iconography with genetic science. This fusion creates a compact, culturally resonant mark that’s both professional and timeless.
/03
/03
/03
Results
Results
Results
The new logo gave EMA a revitalized visual identity, modern yet rooted, scientific yet symbolic. It now features confidently across all official channels, from documents to digital presence, reinforcing credibility and unity.
The new logo gave EMA a revitalized visual identity, modern yet rooted, scientific yet symbolic. It now features confidently across all official channels, from documents to digital presence, reinforcing credibility and unity.
The new logo gave EMA a revitalized visual identity, modern yet rooted, scientific yet symbolic. It now features confidently across all official channels, from documents to digital presence, reinforcing credibility and unity.
/04
/04
/04
When institutions evolve, their identity should evolve with them. This redesign honors EMA’s past while positioning it clearly for a forward-looking future in medical leadership.
When institutions evolve, their identity should evolve with them. This redesign honors EMA’s past while positioning it clearly for a forward-looking future in medical leadership.
When institutions evolve, their identity should evolve with them. This redesign honors EMA’s past while positioning it clearly for a forward-looking future in medical leadership.
