EMIRATES FINE ART SOSIETY
EMIRATES FINE ART SOSIETY
EMIRATES FINE ART SOSIETY
Year
2015
Year
2015
Year
2015
Type
Branding / Visual design
Type
Branding / Visual design
Type
Branding / Visual design
Timeframe
36 weeks
Timeframe
36 weeks
Timeframe
36 weeks
Overview
Overview
Overview
Both projects focused on elevating the visual and editorial standards of Emirati cultural publishing — from institutional materials for the Emirates Fine Arts Society (EFAS) to the complete redesign of Al Tashkeel, a leading bilingual art magazine.
Both projects focused on elevating the visual and editorial standards of Emirati cultural publishing — from institutional materials for the Emirates Fine Arts Society (EFAS) to the complete redesign of Al Tashkeel, a leading bilingual art magazine.
Both projects focused on elevating the visual and editorial standards of Emirati cultural publishing — from institutional materials for the Emirates Fine Arts Society (EFAS) to the complete redesign of Al Tashkeel, a leading bilingual art magazine.
/01
/01
/01
Challenge
Challenge
Challenge
EFAS needed a unified visual identity across diverse content types (books, posters, directories) that balanced expressive art with editorial consistency — in both Arabic and English.
Meanwhile, Al Tashkeel magazine lacked modern structure and visual authority, despite featuring high-level international content.
EFAS needed a unified visual identity across diverse content types (books, posters, directories) that balanced expressive art with editorial consistency — in both Arabic and English.
Meanwhile, Al Tashkeel magazine lacked modern structure and visual authority, despite featuring high-level international content.
EFAS needed a unified visual identity across diverse content types (books, posters, directories) that balanced expressive art with editorial consistency — in both Arabic and English.
Meanwhile, Al Tashkeel magazine lacked modern structure and visual authority, despite featuring high-level international content.
/02
/02
/02
Approach
Approach
Approach
For EFAS, I developed flexible yet elegant layout systems — with refined bilingual typesetting, grid-based composition, and minimalist aesthetics — treating each publication as a curated visual space.
For Al Tashkeel, I rebuilt the magazine’s identity from the ground up: a new logo, layout system, and typographic language were introduced, in collaboration with Emirati artist Mr. Nasser Mohammed. The redesign celebrated both Arabic and English narratives equally, ensuring global appeal with local depth.
For EFAS, I developed flexible yet elegant layout systems — with refined bilingual typesetting, grid-based composition, and minimalist aesthetics — treating each publication as a curated visual space.
For Al Tashkeel, I rebuilt the magazine’s identity from the ground up: a new logo, layout system, and typographic language were introduced, in collaboration with Emirati artist Mr. Nasser Mohammed. The redesign celebrated both Arabic and English narratives equally, ensuring global appeal with local depth.
For EFAS, I developed flexible yet elegant layout systems — with refined bilingual typesetting, grid-based composition, and minimalist aesthetics — treating each publication as a curated visual space.
For Al Tashkeel, I rebuilt the magazine’s identity from the ground up: a new logo, layout system, and typographic language were introduced, in collaboration with Emirati artist Mr. Nasser Mohammed. The redesign celebrated both Arabic and English narratives equally, ensuring global appeal with local depth.
/03
/03
/03
Results
Results
Results
EFAS’s visual system strengthened its role as a cultural archive, while Al Tashkeel’s redesign earned critical acclaim across the regional art scene, enhancing its reputation as a serious voice in global artistic dialogue.
EFAS’s visual system strengthened its role as a cultural archive, while Al Tashkeel’s redesign earned critical acclaim across the regional art scene, enhancing its reputation as a serious voice in global artistic dialogue.
EFAS’s visual system strengthened its role as a cultural archive, while Al Tashkeel’s redesign earned critical acclaim across the regional art scene, enhancing its reputation as a serious voice in global artistic dialogue.
/04
/04
/04
Design in the cultural sector carries a special responsibility: to organize chaos without taming creativity. These two projects reflect how thoughtful editorial systems can honor both structure and soul.
Design in the cultural sector carries a special responsibility: to organize chaos without taming creativity. These two projects reflect how thoughtful editorial systems can honor both structure and soul.
Design in the cultural sector carries a special responsibility: to organize chaos without taming creativity. These two projects reflect how thoughtful editorial systems can honor both structure and soul.
