HUMAN GENOME MEETING 2011 - DUBAI
HUMAN GENOME MEETING 2011 - DUBAI
HUMAN GENOME MEETING 2011 - DUBAI
Year
2011
Year
2011
Year
2011
Type
Visual design / Event Branding
Type
Visual design / Event Branding
Type
Visual design / Event Branding
Timeframe
6 weeks
Timeframe
6 weeks
Timeframe
6 weeks
Overview
Overview
Overview
The Human Genome Meeting (HGM), organized by HUGO, was hosted for the first time in the Arab world — in Dubai under the patronage of the Hamdan Medical Award. This presented a rare opportunity to create a branding system that merged scientific sophistication with regional cultural context.
The Human Genome Meeting (HGM), organized by HUGO, was hosted for the first time in the Arab world — in Dubai under the patronage of the Hamdan Medical Award. This presented a rare opportunity to create a branding system that merged scientific sophistication with regional cultural context.
The Human Genome Meeting (HGM), organized by HUGO, was hosted for the first time in the Arab world — in Dubai under the patronage of the Hamdan Medical Award. This presented a rare opportunity to create a branding system that merged scientific sophistication with regional cultural context.
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/01
/01
Challenge
Challenge
Challenge
The key challenge was to develop a world-class event identity that communicated genomic science with clarity and depth — while staying culturally grounded and visually engaging across diverse applications, from digital media to physical environments.
The key challenge was to develop a world-class event identity that communicated genomic science with clarity and depth — while staying culturally grounded and visually engaging across diverse applications, from digital media to physical environments.
The key challenge was to develop a world-class event identity that communicated genomic science with clarity and depth — while staying culturally grounded and visually engaging across diverse applications, from digital media to physical environments.
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/02
Approach
Approach
Approach
As Art Director, I led the full branding experience, including stage design, signage, publications, and digital assets. The visual system was based on layered, flowing structures — referencing DNA complexity. A refined color palette and structured grid layouts connected modern science with Middle Eastern visual cues, establishing harmony between content and context.
As Art Director, I led the full branding experience, including stage design, signage, publications, and digital assets. The visual system was based on layered, flowing structures — referencing DNA complexity. A refined color palette and structured grid layouts connected modern science with Middle Eastern visual cues, establishing harmony between content and context.
As Art Director, I led the full branding experience, including stage design, signage, publications, and digital assets. The visual system was based on layered, flowing structures — referencing DNA complexity. A refined color palette and structured grid layouts connected modern science with Middle Eastern visual cues, establishing harmony between content and context.
/03
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/03
Results
Results
Results
The identity received praise from international participants, including Prof. Edison Liu (former HUGO President). It elevated the perception of Dubai as a serious player in the global scientific community and enhanced the conference’s overall professionalism and memorability.
The identity received praise from international participants, including Prof. Edison Liu (former HUGO President). It elevated the perception of Dubai as a serious player in the global scientific community and enhanced the conference’s overall professionalism and memorability.
The identity received praise from international participants, including Prof. Edison Liu (former HUGO President). It elevated the perception of Dubai as a serious player in the global scientific community and enhanced the conference’s overall professionalism and memorability.
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/04
Designing for science is designing for clarity, but doing it within a cultural setting means designing for connection. This project proved that visual identity can bridge disciplines and cultures — powerfully and beautifully.
Designing for science is designing for clarity, but doing it within a cultural setting means designing for connection. This project proved that visual identity can bridge disciplines and cultures — powerfully and beautifully.
Designing for science is designing for clarity, but doing it within a cultural setting means designing for connection. This project proved that visual identity can bridge disciplines and cultures — powerfully and beautifully.
