SITA AWARD BRANDING
SITA AWARD BRANDING
SITA AWARD BRANDING
Year
2011
Year
2011
Year
2011
Type
Visual Identity / Web
Type
Visual Identity / Web
Type
Visual Identity / Web
Timeframe
10 weeks
Timeframe
10 weeks
Timeframe
10 weeks
Overview
Overview
Overview
SITA is a prestigious international award founded by Sheikh Sultan Bin Khalifa Al Nahyan to raise awareness and support for thalassemia research. The visual identity needed to reflect scientific depth, national pride, and a sense of honor.
SITA is a prestigious international award founded by Sheikh Sultan Bin Khalifa Al Nahyan to raise awareness and support for thalassemia research. The visual identity needed to reflect scientific depth, national pride, and a sense of honor.
SITA is a prestigious international award founded by Sheikh Sultan Bin Khalifa Al Nahyan to raise awareness and support for thalassemia research. The visual identity needed to reflect scientific depth, national pride, and a sense of honor.
/01
/01
/01
Challenge
Challenge
Challenge
Create a logo that embodies the scientific focus on thalassemia while honoring Emirati identity and the award’s founder.
Create a logo that embodies the scientific focus on thalassemia while honoring Emirati identity and the award’s founder.
Create a logo that embodies the scientific focus on thalassemia while honoring Emirati identity and the award’s founder.
/02
/02
/02
Approach
Approach
Approach
The logo was built around a central blood drop, a direct nod to the nature of the disease. Within it, the founder’s name was inscribed using elegant Thuluth calligraphy, grounding the design in Islamic and regional heritage. Two DNA-like curves subtly communicate the genetic foundation of thalassemia. The palette, inspired by the UAE flag, ties the identity to its origin and mission.
The logo was built around a central blood drop, a direct nod to the nature of the disease. Within it, the founder’s name was inscribed using elegant Thuluth calligraphy, grounding the design in Islamic and regional heritage. Two DNA-like curves subtly communicate the genetic foundation of thalassemia. The palette, inspired by the UAE flag, ties the identity to its origin and mission.
The logo was built around a central blood drop, a direct nod to the nature of the disease. Within it, the founder’s name was inscribed using elegant Thuluth calligraphy, grounding the design in Islamic and regional heritage. Two DNA-like curves subtly communicate the genetic foundation of thalassemia. The palette, inspired by the UAE flag, ties the identity to its origin and mission.
/03
/03
/03
Results
Results
Results
A refined and symbolic logo that balances science, heritage, and prestige — now used across the award’s global communications.
A refined and symbolic logo that balances science, heritage, and prestige — now used across the award’s global communications.
A refined and symbolic logo that balances science, heritage, and prestige — now used across the award’s global communications.
/04
/04
/04
Great design carries meaning beyond aesthetics. This identity bridges science and symbolism reminding us that even in the most technical subjects, culture and humanity still matter.
Great design carries meaning beyond aesthetics. This identity bridges science and symbolism reminding us that even in the most technical subjects, culture and humanity still matter.
Great design carries meaning beyond aesthetics. This identity bridges science and symbolism reminding us that even in the most technical subjects, culture and humanity still matter.
